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Incubate & Integrate

Became the chief evangelist for mobile, embedding customer experience into the company’s core by accelerating a market leading vision for incubating and integrating modular innovation through an agile development and delivery eco-system.

Deserts & Dissertations

Grew up in the Middle East, finished education in the UK, graduated top of the country at A-Level and received a 1st from Brunel University.

Innovation & Impact

Equipped with an appetite for digital innovation in challenging global environments, and wanting to make an impact in life sciences, joined a board-sponsored digital transformation program at Syngenta.

Agile & Accelerate

Took the opportunity to join the founding of the digital accelerator at Takeda, the 236 year old Japanese pharmaceutical company, as it transformed towards becoming a global agile leader in specialty care.

Commercial & Communications

Introduced a digital commercial strategy with great success into a business unit, then went on to lead brand communications across the region, reaching new audiences by integrating digital into data-driven campaigns and winning creative awards.

Retail & Relationships

Eager to build experience whilst studying, learnt the principles and practices of customer centricity and marketing by building customer relationships directly on the sales floor of retail specialist Halfords. 

Travel & Technology

After roles with Avis Budget Group and Stonegate (UK), and Mark Warner (Austria/France), worked at one of Europe’s largest internet services and cloud providers, Host Europe Group (now GoDaddy).

Traditional & Transforming

Eager for more international experience, joined The Economist Group in Switzerland during a period of significant volatility as the industry shifted from traditional print media model to digital.

United Arab Emirates
United Kingdom
Austria / France
London, UK
Geneva, Switzerland
Basel, Switzerland
Zurich, Switzerland
Japan / US
Diligently Digital.

After leading key programs for capability development and innovation ecosystem design in the accelerator, moved into the Communications function to lead the digital transformation reporting to the HQ in Tokyo.

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